The founder of Giovanni Cosmetics Arthur
Giovanni Cosmetics is a hair care brand. Since 1979, Giovanni has been trying to make curly-haired people happy with their products. The brand was founded by Arthur and his business partner Giovanni in America.
Arthur had already worked in various hair salons before that time. There, he was able to develop his talents before eventually deciding to open his own salon, called On Sunset. The salon was a famous spot on the Sunset Strip and was frequented by many Hollywood celebrities.
At some point, Arthur noticed that his hands weren’t reacting well to the products used in salons. So he started looking for a hair care line that wouldn’t cause a reaction on his skin.
He and his business partner Giovanni began exploring the possibilities of creating their own line of professional hair care products. And so, Giovanni Cosmetics was born, the first fully salon-inspired hair care brand in natural product stores!
What is Giovanni Cosmetics?
Giovanni Cosmetics combines chic with natural hair care, making it the go-to brand for eco-chic beauties. The brand offers high-quality natural hair products without harsh detergents or other chemicals.
Because not only does Giovanni Shampoo use only natural ingredients, all hair products are also CG method friendly , contain no chemicals and are suitable for every hair type.
Thanks to Giovanni hair products, your hair gets some extra love, making it shine and gain more volume. Damaged hair certainly needs some extra love. Giovanni Shampoo is therefore the perfect brand for people with, for example, dyed hair.
Why is Giovanni CG so popular?
In America, this brand has been the standard for high-quality, natural hair products for years. Giovanni’s shampoo, conditioner, and leave-in conditioner, in particular, are incredibly well-known and innovative. Unfortunately, it took a while for Giovanni hair products to cross the ocean and become available in the Netherlands. But now it’s finally possible to order Giovanni products in Europe as well.
But why is the brand so popular? This is primarily due to its mission. Giovanni says “no” to animal testing, artificial dyes, mineral oils, and phthalates. In contrast, Giovanni Shampoo says “yes” to biodegradable ingredients, natural hair care, powerful plant extracts, eco-friendly packaging, and sulfate- and paraben-free products!
Does Giovanni Cosmetics work for my hair type?
Giovanni CG hair products are specially designed for people with curly hair. But that doesn’t mean every curly girl or boy can use Giovanni hair products.
It could very well be that someone with wavy or curly hair will not get the same results as someone with frizzy hair.
It’s good to know that some ingredients like shea butter, castor oil, and coconut oil can make a product heavy. If one of the first five ingredients on the list is a heavy oil, the product will be heavy and less suitable for wavy hair and some curly heads, but very suitable for people with frizzy hair, for example.
Can I try Giovanni's products first?
Want to try a product before buying a full size? You can! At Kurlify, we sell samples of many Giovanni products . Try a product for just a few euros, so you don’t have to invest in products you’ll only use once!
Giovanni's ingredients
At Giovanni, purity is paramount. Giovanni strives to produce products with organic ingredients and never tests on animals. Completely cruelty-free!
Can I use Giovanni hair products in combination with the CG method?
Not all Giovanni products are CG method-friendly, but the products we sell on our website are! These products contain petroleum, mineral oil, alcohol, parabens, sulfates, or silicones. Perfect for the Curly Girl Method!
Want to read more about these ingredients? Then check out this page for information about CG-approved hair products . In addition, the vast majority of Giovanni products are vegan . Good to know!
Where can I order Giovanni products?
Giovanni hair products are quick and easy to order in our webshop. As a new customer, you can create an account, which offers many benefits: view order history, track your order, and checkout quickly.
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