B.B. Wallace emerges as one of 2025’s most compelling knitwear labels, co-founded by Belgian designer Meryll Rogge and British knitwear expert Sarah Allsopp. This new brand made its understated debut during Amsterdam Fashion Week, not with spectacle but a sense of familial gathering: Farmhouse tables, croissants, and Shetland wool as an embrace from the elements.
The vision? To create knitwear destined for heirloom status, authentic, timeless, and crafted to last far beyond fleeting trends. Rather than temporary pieces, B.B. Wallace delivers garments “made to be held close, kept forever”.
The Designers Behind the Brand
Meryll Rogge and Sarah Allsopp’s friendship began at Marc Jacobs, where Rogge designed ready-to-wear in New York and Allsopp built her knitwear expertise in Paris. After paths that led through Dries Van Noten and top luxury brands, their partnership evolved naturally into B.B. Wallace, a creative alliance with deep technical skill and a shared design sensibility.
Rogge brings a well-known knack for sartorial surprise: deconstructed femininity, surprising color stories, and wearable shapes, now reflected in B.B. Wallace’s colour-drenched sweaters and whimsical pointelle sets. Allsopp, with her pedigree in knit technology, ensures every piece feels as good as it looks.
What Sets B.B. Wallace Apart?
At the core of B.B. Wallace are meticulously engineered pieces: the “Wylie” and “Sherman” sweaters combining hardy Scottish Shetland wool on the outside and plush Italian cashmere on the inside. The double-faced construction delivers both durability and luxury, creating elevated basics that resist both weather and passing style whims.
Supplementing the key knitwear silhouettes is a tightly curated collection of blankets, scarves, deconstructed cardigans, and cotton pointelle sets, each piece named after modern artists as a wink to creative heritage. Details like frayed edges, belts-for-buttons, and playful palettes (think green apple, buttermilk, truffle, and burgundy) situate B.B. Wallace firmly between country comfort and modern artfulness.
A 'Fashion Off-Duty' Appeal
B.B. Wallace’s ethos is slow fashion in its purest form: “not overdesigned,” practical, and suited to both city days and countryside retreats. According to Rogge, it’s “a bit fashion off-duty”, easy, effortless, and equally at home at Fashion Week or a relaxed weekend away.
The branding nods to rural roots as well: a stylised swan logo references country living and quiet regality, inspired by both family heritage and a love for beautiful, long-lasting things. This motif reinforces B.B. Wallace’s promise, pieces that feel intimate and enduring, not mass-produced.
Contemporary Craft, Timeless Values
Both founders stress a collaborative, thoughtful approach, choosing only natural, lustrous yarns, focusing on sustainable production, and ensuring every item transcends time. “The point is to make unique items with distinctive shapes, colour palettes, details and materials,” says Rogge. The intention is for every sweater and scarf to become a future heirloom.
Sustainability runs through the workshop: the brand prioritises minimal waste, seasonless drops, and a mindful pace, with just two carefully planned collections per year and occasional capsule releases. For those seeking lasting value, each item is created to be worn, then loved by the next generation.
The Amsterdam Fashion Week Launch
B.B. Wallace’s launch at Over-Amstel farm captured the label’s authentic spirit. Guests arrived by boat, sharing breakfast and stories among knit throws and Hunter boots. The presentation was not a runway but an invitation to slow down, enjoy good company, and discover garments that feel like old friends from the moment they’re first slipped on.
Where to find B.B. WalLace
To discover the B.B. Wallace collection or learn more about its founding story, visit the B.B. Wallace online store for the full collection and updates on new releases. For slow fashion that’s as enduring as it is fresh, discover more at B.B. Wallace.
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