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Umberto Giannini
The Umberto Giannini brand puts its focus on natural and ‘undone’ hairstyles. The brand wants to break through the general ‘try-hard’ hairstyling by putting its focus on ‘real’ and letting natural beauty shine with their products. Umberto Giannini’s ads also center around this rule and the brand expresses this by depicting ‘real’ women to redefine beauty in the ad world.
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Founder of Umberto Giannini
Stylist, Director and brand founder Umberto Giannini was the youngest winner of the British Hairdresser of the year award in 1999.
Giannini was a big name among hair salons in the united kingdom with as many as nine high-end salons and two academies for hairdressing students from all over the world.
Umberto also worked as technical director of hair giant Schwarzkopf.
Umberto Giannini’s business made its debut in the USA in 1999, where he released three different ‘hair care’ collections: Sleek and Chic for straight hair, Big and Beautiful for voluminous hair and Urgent Repair for hair with color treatments.
Gianni’s British salons were known for their luxury and high prices for quality treatments as high as $400.
What is Umberto Giannini?
The Umberto Giannini brand puts its focus on natural and ‘undone’ hairstyles. The brand wants to break through the general ‘try-hard’ hairstyling by putting its focus on ‘real’ and letting natural beauty shine with their products. The products have many benefits.
Umberto Giannini’s ads also center around this rule and the brand expresses this by depicting ‘real’ women to redefine beauty in the ad world.
The users of Umberto Giannini’s products are also central to shaping the direction in which the brand is moving by relating closely to them.
Introduce your curls to the Curl Jelly Gel which is suitable for frizzy hair and sagging curls. Through the gel, you can regain the curl definition of your hair all over again.
In addition, the Curl Jelly Gel a delicious smell. In addition, prevents frizzy hair gives a perfect curl definition and let your hair shine again.
Try also the Umberto Giannini Curl Jelly.
The ingredients of Umberto Giannini
The products of Uberto Giannini are vegan and cruelty free!
Discover the products
In our webshop we have a wide range of products from Umberto Giannini. You can easily search on the Giannini filters.
As a new customer you will receive a discount code of 10% on your new order through your e mail address when you subscribe to the newsletter. The code can be added on the shopping cart page.
