Umberto Giannini

The Umberto Giannini brand puts its focus on natural and ‘undone’ hairstyles. The brand wants to break through the general ‘try-hard’ hairstyling by putting its focus on ‘real’ and letting natural beauty shine with their products. Umberto Giannini’s ads also center around this rule and the brand expresses this by depicting ‘real’ women to redefine beauty in the ad world.